Emerging Trends in Mobile Casual Gaming: The Role of Cross-Platform App Development
Over the past decade, the landscape of mobile gaming has undergone a seismic transformation, driven by technological advancements, shifting consumer preferences, and the relentless push towards seamless cross-device experiences. As casual gaming continues to dominate global app stores—accounting for over 40% of the total gaming market revenue in 2023 (Newzoo, 2023)—developers and publishers are increasingly …
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